Media Prima Berhad partners with Korea's CJ WOW Shopping Co.

Media Prima and home shopping company from South Korea, CJ O Shopping has launched CJ WOW Shop, Malaysia's home shopping network which integrates television, online and mobile platforms.

The partnership aims to ride the e-commerce and m-commerce wave by tapping into shoppers' unmet needs, upgrading their lifestyles and satisfying their requirements with better fulfillment at every touch-point.

The home shopping network features on-air demonstrations across media channels such as TV3, nt7, 8TV, TV9 and tonton. Shoppers can purchase by calling the toll-free number, or accessing its online shopping site and mobile app options.

Datuk Kamal Khalid, CEO of Media Prima Television Networks, said: “Media Prima Berhad is constantly looking for ways to diversify our business. The joint venture with CJ O Shopping is unique where we combine our breadth of capabilities with their technical know-how to bring tangible value to our audience."

"With a nationwide potential reach of over 20 million daily viewers on TV, 5.5 million tonton users, track record in building brand success and over 30 years of content creation for Malaysians, we have what it takes to make CJ WOW SHOP successful and redefine home shopping altogether."

Since its opening day on 1 April 2016, CJ WOW Shop has been tracking over 1,400 orders with sales revenue doubling its initial target.

Responses were garnered from across Malaysia beginning from the first segment that went on-air at 6am, with at least 50 purchases originating from customers in East Malaysia.

Kim Yang Hyun, chief executive officer of CJ WOW Shop said at the launch event: “CJ WOW SHOP hails to be a game changer. By bringing to the fore a customer-oriented service and fresh experience, we are ready to shake up the Malaysian home shopping sector."

“At CJ WOW SHOP, we discover and deliver high quality products aimed at enhancing people’s lives. We also present these products to our audience in the most attractive and engaging manner via an immersive world of shoppertainment,” added Kim.