Media OutReach Newswire nabs Ruder Finn SG general manager in newly created role

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Media OutReach Newswire has appointed Pamela Phua as managing partner, Southeast Asia, as the Asia Pacific newswire targets stronger growth across the region and increasing demand from Southeast Asian brands looking to expand globally.

Based in Singapore, Phua will oversee markets including Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines in a newly created role aimed at helping brands build corporate reputation and brand trust beyond their home markets.

Phua has more than 20 years’ experience in public relations and integrated communications. Prior to joining Media OutReach Newswire, she was general manager at Ruder Finn Singapore, head of new business, Asia at Ogilvy Singapore and vice president of communications at Omnicom Public Relations Group. Earlier in her career, she led marketing and PR at HK Express and was head of communications and guest relations at Scoot.

Don't miss: PR Newswire partners SPH Media to expand SG reach

Speaking on her appointment, Phua said that she has seen how the newswire has "genuinely changed the way brands communicate beyond their home markets."

“The newswire’s ability to guarantee verbatim placement on authoritative news sites with high domain trust ensures that key messages are cited by the AI models that now shape how the world discovers brands. This is a capability that is much needed now by PR, communications and marketing professionals," she said.

Phua added that guaranteed news posting on real news sites gives communicators more control over campaign messaging and impact, on top of earned media coverage.

Her appointment comes as the company sees a structural shift in how Asian brands communicate as the region drives more global innovation and cross-border expansion. In response, the company launched JSON-LD schema markup to strengthen the technical infrastructure of clients’ press releases and improve AI visibility. It also continues to adopt AI across its distribution network, workflows and reporting.

“With a global press release distribution network spanning APAC, USA, Canada, UK, Europe, Latin America, the Middle East and Africa, we are uniquely positioned to help Southeast Asian companies and governments build lasting brand equity and trust globally,” Kok said.

“I am excited to have Phua on board to help our clients leverage our unique ability to power both SEO and GEO, as well as earned media, internationally," Kok added.

Phua is not the only new hire at the newswire. Earlier in March this year, the company appointed Kitty Lee as managing partner, Greater China. The newly created role will see Lee accelerate the company's growth across GBA and Greater China.

She joins from FleishmanHillard where she served as senior vice president and partner, advising clients across retail, property, healthcare and travel and tourism sectors.

Be part of #Content360 Singapore, 22–23 April 2026, where creativity and culture collide. Explore how AI-driven storytelling is shaping the future of content, gain practical insights, discover new tactics, and learn how the best in Asia are creating campaigns that truly resonate.

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