Media OutReach nabs FleishmanHillard's Kitty Lee as managing partner for Greater China

Media OutReach Newswire has appointed Kitty Lee (pictured) as managing partner, Greater China. This is a newly created role designed to accelerate the company's growth across the Greater Bay Area and Greater China.

Lee joins from FleishmanHillard, where she served as Hong Kong's senior vice president and partner, advising clients across retail, property, healthcare and travel and tourism sectors. A Cantonese native, she is fluent in English and Mandarin, and will be based in Hong Kong.

Lee brings over two decades of experience in the PR industry. Having used Media OutReach Newswire’s press release distribution service for several years, she was impressed by the company’s deep understanding of client needs and the quality of its deliverables.

“I have seen the important role that Media OutReach Newswire has played in my work and its impact to my clients. I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the PR industry,” she said.

Through innovation and AI-driven workflow efficiency, Media OutReach Newswire is redefining the press release distribution, enabling press releases to serve multi-functional roles. Media OutReach Newswire connects brands with journalists to optimise earned media and build media relationships worldwide.

Jennifer Kok, founder and CEO of Media OutReach Newswire, said: “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand in GBA and Greater China. Lee brings exactly what we need: deep relationships across the region’s PR and marketing community, and a clear understanding of what brand communications must achieve."

"Her in-depth industry knowledge will guide our market expansion and product development as we help Chinese companies build their brand reputation across Southeast Asia, ASEAN, Asia Pacific, the USA, Canada, Latin America, UK & Europe, the Middle East, and Africa," she added.

MARKETING-INTERACTIVE has reached out to Media OutReach for more information. 

Back in 2023, Media OutReach Newswire bolstered its China distribution network through expanding the number of media partners. This aims to guarantee online news posting for its press release distribution service to 300 English and simplified Chinese media partners.

Across the China market, Media OutReach Newswire’s new partners include national news sites Netease, Sohu, Sina, Tencent, TouTiao, iFeng, Zhong Guo Wang, in addition to finance platforms Futu Niu Niu Juan, EastMoney and Xueqiu.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

Related articles:

Media OutReach and News Direct form distribution partnership for APAC and the US
Media OutReach forms partnership with Xinhua Finance Agency