MEC Singapore beefs up digital team

Group M’s media agency MEC has announced a series of new digital hires in Singapore to grow the agency’s digital and data acceleration.

Amy Dabbs joins MEC Singapore as its new head of digital, adding to a string of senior and specialist hires that started earlier this year. Kunal Robert came on board in the first half of the year as digital director while Joshua Campanella took on the role of associate digital director.

Dabbs (pictured) will play a pivotal role in leading MEC’s delivery on its vision to drive transformational marketing solutions for their clients through the connection of technology, data, insight and content. Having recently relocated from the UK, Dabbs has spent the last 10 years building a career in digital of which many of those has been with GroupM agencies. Her well rounded experience encompasses display, programmatic, social, mobile, search and affiliate channels. Most recently, she was involved in the development of data strategies incorporating first, second and third party data.

Robert will be working closely with the new head of digital helping MEC deliver on its vision to drive transformational marketing solutions for their clients through the connection of technology, data, insight and content. He brings with him over 10 years of digital marketing experience across digital agencies, consulting firms and a media agency.

Prior to joining MEC, Campanella worked in Sydney for four years as well as in Canada for two years, in a digital planning capacity with media agencies.

Sharon Soh, managing director of MEC Singapore said: “The current Singapore team and our clients are already very digitally savvy so it’s natural that we want to accelerate our growth in this area. With  Dabbs, Robert and Campanella on board, we have made a huge investment in our future and our clients’ futures, with genuine, proven talent leading our digital development charge.”