MEC appoints Hong Kong digital lead

MEC Hong Kong has named Jean-Maxime Fangous as head of interaction for the Hong Kong office with immediate effect.He steps in to replace Lawrence Lo, who is now managing partner at Httpool Asia.In his new role, he will be responsible for taking the helm of digital solutions and enhancing online strategic offerings to MEC’s clients including Citibank, Marriott, Colgate and Chanel.Fangous joins the agency from Performics EMEA in London where he built their international paid social media offering and lead biddable media planning and implementation across a variety of clients sectors, notably ASUS’s multimillion dollar pure play performance digital account.He is expected to bring his experience from the European market to MEC Hong Kong and deepen the agency's insight into the interaction between various digital media marketing channels and to deliver integrated online strategies to MEC’s clients."We are in a new era of media consumption where digital marketing strategy should be more integrated," said Fangous."My role here is to develop those integrated solutions across traditional and new media to drive effective programs for our clients with a more holistic approach," he added.