MDI launches enhanced research platform

Provider of mobile based consumer marketing research Mobile Digital Indaba (MDI) has launched an enhanced mobile research community platform which consists of an interactive chat based features that challenge the mobile research status quo.

With the move, MDI aims to extend consumer engagement via mobile apps.

James Fergusson (pictured), CEO of MDI said benefiting the researcher through affordability and accessibility to consumers, the new mobile platform is comprehensive, linking longitudinal qualitative and quantitative data, providing cost effective, timely and visual insights.

"Using MDI’s proprietary software every interaction with an individual consumer can be seamlessly linked longitudinally – this includes surveys, diaries, qualitative chat, images and video, enabling our clients and research agency partners to optimise their return on research investment," he said.

MDI is a provider of mobile based consumer marketing research and customer feedback providing real time data and customer feedback to large corporations in consumer and business to business markets. It has been engaged by clients across the world and is now conducting mobile research in 14 countries across four continents.