SUBSCRIBE: Free email newsletter




MDEC and Pikom look to boost e-commerce with #MYCYBERSALE 2017

Malaysia Digital Economy Corporation (MDEC) has partnered with the National ICT Association of Malaysia (Pikom) for the five-day #MYCYBERSALE this year, targeting a gross merchandise value of RM300 million.

The aim of #MYCYBERSALE is to boost Malaysia’s e-commerce industry by generating online shopping demand among consumers, encourage SMEs to adopt e-commerce in their businesses and increase domestic revenue of e-commerce.

According to the New Straits Times, e-commerce startup ShopBack Malaysia is also participating in #MYCYBERSALE 2017 as its official cashback partner. ShopBack has also been selected as a member of the Pikom E-Commerce Malaysia marketing committee for its insights on and experience with the purchasing behaviour of online shoppers.

The e-commerce portal will collaborate with approximately 20 e-retailers such as Lazada, Qoo10, 11street, Taobao and, to offer cashback and discounts via the website and mobile app. Among the list of marketing partners for the event include Mastercard, Telekom Malaysia, Celcom, Maxis, SF Express, Poslaju and LINE, which is the official mobile marketing partner.

ShopBack conducted a survey on the expectations of Malaysian shoppers for #MYCYBERSALE 2017, and 62% out of 3,892 respondents indicated they were interested in the sale while 36.7% stated they may make a purchase during the online sale.

Majority of the shoppers, according to the New Straits Times, are more likely to shop if a discount of more than 50% was offered, followed by promotional or discount codes and free shipping. Additionally, 60% of respondents make purchases via desktop and mobile, while 21% only use mobile devices and 19% only use desktop since it has a larger screen and offers a quicker research process Ganesh Kumar Bangah, Pikom’s deputy chairman, said #MYCYBERSALE intends to target user profiles similar to that of ShopBack’s, comprising “savvy” individuals who make smarter buying decisions with ShopBack’s cashback platform.

A+M has reached out to MDEC for comment.

Read More News

in China by

PHD任命Lars Bjørge为大中华区数字主管

PHD中国宣布升任Lars Bjørge为大中华区首席数字官。在新的职位上,Bjørge将负责包括香港、台湾以及中国大陆在内的数字营销业务。 Bjørge于2011年加入PHD担任数字策略负责人,在他的带领下,PHD中国的数字营销业务得到了迅速提升。他还曾帮助..