MDEC and Pikom look to boost e-commerce with #MYCYBERSALE 2017

Malaysia Digital Economy Corporation (MDEC) has partnered with the National ICT Association of Malaysia (Pikom) for the five-day #MYCYBERSALE this year, targeting a gross merchandise value of RM300 million.

The aim of #MYCYBERSALE is to boost Malaysia's e-commerce industry by generating online shopping demand among consumers, encourage SMEs to adopt e-commerce in their businesses and increase domestic revenue of e-commerce.

According to the New Straits Times, e-commerce startup ShopBack Malaysia is also participating in #MYCYBERSALE 2017 as its official cashback partner. ShopBack has also been selected as a member of the Pikom E-Commerce Malaysia marketing committee for its insights on and experience with the purchasing behaviour of online shoppers.

The e-commerce portal will collaborate with approximately 20 e-retailers such as Lazada, Qoo10, 11street, Taobao and, to offer cashback and discounts via the website and mobile app. Among the list of marketing partners for the event include Mastercard, Telekom Malaysia, Celcom, Maxis, SF Express, Poslaju and LINE, which is the official mobile marketing partner.

ShopBack conducted a survey on the expectations of Malaysian shoppers for #MYCYBERSALE 2017, and 62% out of 3,892 respondents indicated they were interested in the sale while 36.7% stated they may make a purchase during the online sale.

Majority of the shoppers, according to the New Straits Times, are more likely to shop if a discount of more than 50% was offered, followed by promotional or discount codes and free shipping. Additionally, 60% of respondents make purchases via desktop and mobile, while 21% only use mobile devices and 19% only use desktop since it has a larger screen and offers a quicker research process Ganesh Kumar Bangah, Pikom's deputy chairman, said #MYCYBERSALE intends to target user profiles similar to that of ShopBack's, comprising "savvy" individuals who make smarter buying decisions with ShopBack's cashback platform.

A+M has reached out to MDEC for comment.