MDA creates new programme to keep up with digital change

Malaysian Digital Association (MDA) has launched a MDA school programme that will focus on enriching the know-hows of industry members, to equip them with the cutting-edge technology, development and trends in the digital industry.

MDA president Serm Teck Choon told A+M that the association is still in the midst of finishing the school's programme schedules and it is looking to source top players in the industry locally and internationally from time to time as their speakers. MDA also plans to invite guest speakers working in companies of its twelve council members that include Google, GroupM, IPG Mediabrands and Carat.

“Digital changes so fast and everyone in the industry is straining to learn, un-learn and re-learn about new things, new technologies and new ways of handling challenges. Hence we have developed the MDA School as a programme aiming to provide relevant training to our talent so we that we can increase their knowledge level,” Serm, who also serves as the country head of CtrlShift Malaysia, added.

Robin Bach Kolling, co-chair of MDA knowledge council, shares Serm’s belief that the Malaysian digital ecosystem is growing and evolving faster than ever. This pressed the MDA to empower talent in Malaysia to turn these new digital trends into effective opportunities and business cases for the industry under the MDA School initiative.

“The MDA School will be a great way for talents to engage with relevant industry partners to gain experience across topics like online video, mobile, programmatic and content marketing,” said Bach Kolling, who is also head of connect at GroupM.

In conjunction with the MDA School launch, a complimentary training session, titled "The Age of Video Advertising: How Interactivity is Adding Another Layer to Online Video", will be held for members of the digital industry on 5 October. This will take place at Cybertorium, at Menara Star between 3pm and 5pm.

MDA’s council member Sizmek, an industry pioneer with nearly 20 years of advertising serving experience and a G2 crowd leader in video advertising, will helm training session. Participants will be schooled on engaging their customers cross channels, by creating and delivering their video advertisement easily with recommended tools.

Sizmek’s head of strategy and business development for Sizmek Southeast Asia, Sophia Toh and its head of production services Bram Lim will also be revealing game-changing best practice recommendations during the session.

MDA said it will also feature its newly released best practice report during the training session. The report targets to share the best practices, recommendations and benchmark of digital advertising and publishing.

“The reports will be released quarterly. We hope that these updates, alongside the MDA School, can act as a catalyst to help the industry in cultivating Malaysian digital talents as one of the best digital workforces in the region,” Serm added.