MD of m/six APAC Kevin Rooney takes on CEO role at Mindshare Japan & Korea

Kevin Rooney, Mindshare Asia Pacific chief growth officer, is moving to Japan to take on the CEO role for Mindshare Japan & Korea (North Asia). Rooney was chief growth officer of Mindshare Asia Pacific for two years and has more than 14 years of experience in roles across North America, Global in the United Kingdom, and most recently in APAC, in both management and business development positions.

In addition to this, he also held the role of managing director, m/six Asia Pacific, a boutique agency that grew rapidly under his helm and vision since opening in 2013, with over 50 clients across Malaysia, Indonesia, India, and Singapore. He will continue to hold the role.

Rooney oversaw all aspects of growth for Mindshare across 17 markets in APAC, working closely with Mindshare’s leadership team along with the executive committee to optimise product development, business plans, and create new revenue streams. According to Mindshare, Rooney was “never one to rest on his laurels” and “looks ahead to what’s next and envisions areas where the agency and its business can be taken further".

“With winning a reported US$500m in billings under his belt, this move from Singapore to Japan will help to bring highly successful growth models to the North Asia region, ensuring further establishment of Mindshare’s presence in those markets,” the statement added.

“There are few people in the network with the tenacity and drive that Kevin has. His time across the network from the US to Europe to APAC mean that he has an exceptional understanding of what the best of Mindshare looks like and I have no doubt that he will deliver this best of Mindshare to our clients in Japan and Korea,” said Amrita Randhawa, CEO, Mindshare APAC and executive chair, Mindshare Greater China.

Rooney said “It’s exciting that after so many years, I have the honour to take on one of the most challenging yet most exciting regions for Mindshare. We’re also very lucky to have some of the most innovative clients working with us and I can’t wait to build on the success of the current team and continue to drive Mindshare’s agenda forward.”