Mcgarrybowen sets foot in Hong Kong

Global creative agency mcgarrybowen has expanded into Hong Kong, opening a new office in North Point with clients in the food and beverage, consumer products, and financial services sectors.

The new office, named mcgarrybowen Hong Kong, will be headed by mcgarrybowen Greater China CEO Simone Tam and chief creative officer Jeffry Gamble, both of whom held top leadership posts at DDB Group Hong Kong.

The two will continue to oversee the agency’s Shanghai office in addition to its growing Greater China operations.

The launch continues the agency’s strategy of growing its international network in line with client needs and in many of the world’s top talent and advertising markets.

The APAC region is one of these. Last month, mcgarrybowen, in partnership with parent company Dentsu Aegis Network, acquired SAME SAME but different, a French-based agency with a luxury offering spanning offices in New York, Paris, Shanghai, and Hong Kong.

In July, the two entities also welcomed Singapore-based manghamgaxiola, now known as manghamgaxiola mcgarrybowen, into its family.

"We aim to build on Simone and Jeffry’s strong knowledge of the Hong Kong market and, adding to the agency’s Shanghai and Singapore operations, seek to create regional opportunities," said Nick Waters, CEO of Dentsu Aegis Network, Asia Pacific.

"With high quality leadership in three strategic Asian cities we will also look to develop west to east and east to west opportunities for the growing mcgarrybowen global network.”

Mcgarrybowen founder and global chairman Gordon Bowen said that Tam and Gamble have landed both local and global clients including Intel, Estée Lauder, The Cheesecake Factory, and Kangshifu Juice.

"Hong Kong is one of the world’s most fascinating and cutting-edge cities—and an important talent and business hub for many of the world’s largest companies—and we are thrilled to have them leading our expanding Greater China operations.”

Tam added: “Jeffry and I have strong career and industry roots in Hong Kong, and we look forward to continuing the momentum and expanding mcgarrybowen’s network and client offering in the APAC region.”