mcgarrybowen hires BBDO’s regional planning director

mcgarrybowen has lured Laura Autier to lead strategic planning for the Hong Kong agency.

Autier, who was a long time BBDO strategist, first in Paris, then in Beijing and most recently in Hong Kong as regional planning director.

She becomes director of strategic planning at mcgarrybowen Hong Kong to oversee the firm's planning unit.

During her time with BBDO in Beijing, Autier developed campaigns for Mars chocolate and Mars petcare.

When she relocated to Hong Kong, she took the role of regional planning director, providing strategic oversight for the Mars Inc. account across APAC, and acted as global strategic lead for Doublemint. Apart from having worked at BBDO for many years, Autier also spent a few years with DDB Paris on Johnson & Johnson.

"Laura joins mcgarrybowen at an exciting time, we are in our third year in Hong Kong and we are ready for the next chapter of our growth plan, transforming our capabilities and elevating our reputation through our thought leadership and innovative creative solutions," said mcgarrybowen Greater China CEO, Simone Tam.

"I am thrilled to join the team at mcgarrybowen. The passion for creativity, innovation capabilities, and start up mindset make it a very exciting agency to be part of. And I think we can only expect great things ahead”, Autier added.