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McDonald’s wants your opinion on their service

In the light of strengthening its engagement with customers, McDonald’s has launched a new mobile app “MyVoice”, which offers a platform for the tech-savvy to share their feedback.

Starting from 17 October, customers can use “MyVoice” to rate their dining experience at a designated McDonald’s restaurant. Real-time feedback from customers will be delivered to McDonald’s restaurant management team via emails swiftly, so restaurants can take follow-up actions as appropriate.

The app collects ratings and feedback on the customers’ dining experience in various aspects such as dining environment, food quality, customer service and cleanliness.

Randy Lai, managing director of McDonald’s Hong Kong said, “We are proud to offer the first dedicated mobile app in Hong Kong’s F&B industry that leverages the latest technology to collect real-time customer feedback for each of our restaurants. It really reinforces our leadership stance in Hong Kong that we always put customers into driver’s seat.”

During the seven-month pilot period, the restaurant has received over 30,000 customers who provided feedback and 77% of the surveyed customers rated 7 or above on a scale of 1 to 10 with 10 being the highest score.

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