McDonald's tries to get people to bond over its Happy Sharing Box campaign

McDonald’s Singapore has launched the new Happy Sharing Box campaign. The campaign aims to bond people over shareable food. The campaign that started on 2 May showcases the generation gap between parent and child and how sharing brings them together.

The Happy Sharing Box contains Chicken McNuggets and McWings, which are available in two sizes to suit different group sizes. The new Happy Sharing Box will be a permanent addition to the menu.

The campaign will be running for four weeks on McDonald’s social media platforms including Facebook and Instagram, as well as on TV and in cinema. Golin, DDB and OMD were involved in this new campaign.

“At McDonald’s, we believe that nothing brings us together like the simple joy of sharing food we love. Our Happy Sharing Box was created so that our customers can bond over their all-time favourites including Chicken McNuggets and McWings,” Agatha Yap, senior director of marketing, menu and digital innovation, said.