Featuring a loungewear set and an eyemask, the collection will launch on 7 October at 6pm as part of its inaugural McDelivery Night In. In a statement to Marketing, McDonald's spokesperson said it is promoting the campaign through social, digital, out-of-home and print advertising.
The complimentary sleeping mask is available to consumers who make a purchase of SG$18 and above using the promo code "mcdnightin" only on the McDelivery app or web platforms. Meanwhile, the loungewear collection is also available to both male and female consumers who order the McDelivery Night In Bundle for SG$24.90, which comprises the Happy Sharing Box B and loungewear set. The bundle also includes a complimentary sleeping mask when the "mcdnightin" promo code is used.
McDonald's Singapore first launched its McDelivery Day in 2018 and once again in April this year, offering free delivery and special Happy Sharing Box deals for consumers. According to senior director of marketing, menu and digital innovation, Agatha Yap, it launched the McDelivery Night In to celebrate the joys of staying in and enjoy the convenience of food delivery while lounging about.
“McDelivery Night In is about giving our customers joyful moments together with their McDonald’s favourites in the comfort of their own home, and the limited edition home wear merchandise, to make their evenings extra special," Yap said.