McDonald's MY drums up hype around new chicken burger with AR game

Hot on the heels of its Spicy Korean Burger, McDonald's Malaysia is releasing the new Portuguese Chicken Burger and an AR game titled "Catching Nonando" via Facebook.

Consumers are encouraged to catch as many Nonando chickens as possible within 60 seconds to collect points. Depending on the number of Nonandos they catch, McDonald's will instantly reward consumers with discounts on the Portuguese Chicken Burger. A nationwide leaderboard will track the top players and the champion will walk away with up to 50,000 AirAsia BIG Points.

This is part of its "Discover the World 2019" campaign which aims to let consumers have a taste of flavours from around the world. Meanwhile, McDonald's is also bringing back its Dinosaur McFlurry.

Marketing director Eugene Lee said that when it comes to innovative menu items, McDonald's always strives to delight and surprise consumers with new explosive flavours.

"Over the years, we’ve taken our customers on exciting taste adventures to countries such as Brazil, Mexico, Korea and Thailand, by infusing their unique flavours into our menu items here in Malaysia through our ‘Discover the World’ campaign," he said. This time round, McDonald's is "taking it up a notch" by introducing a new burger with its own special piri-piri sauce, Lee said.

McDonald's entertained consumers in May by launching a four-part video series for its Spicy Korean Burger. The ads were inspired by Korean dramas and feature the scary mother-in-law who fans generally dislike. It also drove engagement for its core menu items last month by holding a McD Elections for the McChicken, Ayam Goreng McD and Double Cheeseburger. The Double Cheeseburger was eventually crowned Malaysia's No.1 McDonald's product.

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