McDonald's Hong Kong has rolled out a brand video that tells stories of people in the city and echoes with the movie I'm livin' it, while it has also launched a special screening for its frontline staff.
The brand video #DearHK aims to project positivity and optimism to Hongkongers by telling the everyday stories of its people. As a strong message about love and how it links everyone, the brand video ends with the narrator saying “This familiar feeling belongs to you and me, thank you!”.
“Being part of the community in Hong Kong, love is what connects us all and empowers us to guard the place we truly care about," said Randy Lai, CEO of McDonald’s Hong Kong.
"I'm livin' it has reopened the doors for us to think about our relationship with the community besides business operations. We hope the conveyed passion and emotion ignite a positive spark in each of us," she added.
Frontline staff of McDonald’s Hong Kong were invited to a special screening of the movie on 22 September by Entertaining Power, joined by the main character of the movie Aaron Kwok and director Wong Hing-fan.
“I want to thank the McDonald’s (Hong Kong's) frontline staff for all the hard work you put in daily at the restaurants, helping the people of Hong Kong with your professionalism,” said Kwok at the special screening.