McDonald’s Ang Pao returns

McDonald’s Ang Pao mobile discount coupons is making a comeback this year via its agency of record Mobext after a successful run praised by industry groups in 2013.

Instead of keeping booklets, customers can download and save an unlimited number of slips on their mobile device simply by visiting and can be used by presenting the digital coupons at the counter.

The Ang Pao coupons this year also have new features including social media integration where people can share their coupon redemptions via Facebook or Twitter. There is also a GPS Store Locator to find the nearest McDonald’s branch and a click-to-call function for McDelivery.

Also new this year is the Fan Favorite of the Month coupon where customers can vote for their favorite Burger Meal at The Burger Meal with the highest number of votes will be declared the Fan Favorite of the Month, creating a special coupon up for grabs.

McDonald’s brought back the Ang Pao coupon campaign after garnering several awards in 2013, including a Silver in mCommerce during the Asia-Pacific SMARTIES of the Mobile Marketing Association and three Boomerang Awards of the Internet & Mobile Marketing Association of the Philippines, including the Gold for Campaigns Effectivity.

It also makes business sense, explains Margot Torres, senior vice president of marketing and communications for McDonald’s Philippines.

“Mobile allows us to engage with our customers on a more personal level, and provide convenience by bringing our services straight to their fingertips. Our mobile efforts are making a direct impact to the business.”

“As more and more Filipinos are now glued to their mobile phones, it has become crucial for us to boost our presence in this space,” she adds.

The brand committed to mobile last year with the appointment of Mobext as its Mobile AOR. In addition to the 2013 Ang Pao campaign, McDonald’s and the Havas-owned agency also launched the McDelivery mobile site.

“Mobext is very happy to work with a brand such as McDonald’s, who is pushing mobile commerce’s development in the country. We hope more businesses will see that mobile not only transforms how they connect with customers but also how it achieves real business results,” said Arthur Policarpio, head of Mobext Asia-Pacific.

A custom in China, Ang Pao is a red envelope containing a monetary gift  given during holidays or special occasions that have become a recognisable Filipino symbol during Christmas and New Year.