McDonald’s Malaysia has partnered with F&N Beverages Marketing in a deal that will see 100PLUS served in all 261 McDonald’s restaurants throughout Malaysia from now on.
The strategic partnership has been two years in the making, and follows a four‐month trial at 10 McDonald’s outlets in major town centres in Peninsular Malaysia. 100PLUS will also be the first ever F&N product to be served at a quick‐service restaurant network in Malaysia.
McDonald’s Malaysia managing director and operating partner, Azmir Jaafar added the marketing partnership with F&N offers a win‐win proposition, which will allow it to serve 100PLUS as a choice within its extensive portfolio of beverage offerings to over 160 million Malaysian customers who patronise its restaurants annually.
“At McDonald’s, we focus on listening intensely to our customers and we constantly look at evolving our menu to meet their needs, as reflected in the introduction of 100PLUS,” Jaafar said.
“100PLUS’ evolution as an isotonic drink and ready‐to‐drink beverage needs no further affirmation and our decision to partner F&N is a strategic one to expand our range of beverage offerings in meeting the tastes and preferences of our consumers,” Jaafar added.
Khalid Alvi, F&N's senior vice president of group marketing for non‐alcoholic beverages, said the tie-up will give millions of McDonald’s customers a choice of one of Malaysia’s most iconic and pervasive brands: "The recent accreditation of 100PLUS original as a Healthier Choice beverage in conjunction with the Ministry of Health’s Healthier Choice campaign enables us to deepen and widen our reach with all segments of the Malaysian population," he added.
Alvi said F&N and McDonald’s Malaysia’s status as official isotonic drink and official restaurant respectively for the 2017 Kuala Lumpur SEA Games will leverage the partnership in introducing a "special" offering at the Games.