McDonald's is stressing the importance of breakfast, so much so it has declared 19 November the McDonald's Breakfast Day, dedicated to celebrating the most important meal of the day.
The campaign is a call-to-action by the fast-food giant to encourage Malaysians to enjoy the benefits of consuming wholesome, freshly prepared breakfast regularly.
On 19 November from 7am to 10am, each of the 215 McDonald's breakfast restaurants nationwide will open its doors and offer a free Egg McMuffin to the first 1,000 customers at every McDonald's restaurant nationwide.
Managing director of McDonald's Malaysia and regional manager of McDonald's Malaysia & Singapore, Sarah Casanova (pictured) said, "The idea behind the McDonald's Breakfast Day is to reinforce the importance of starting the day with a wholesome breakfast.
"By offering Malaysians breakfast on us - we want to start a breakfast movement and rally people to make a good breakfast an essential part of a great morning."
Promotional efforts for this campaign include print, radio, online (Facebook and banners) and in-store promotions.