The Ministry of Culture, Community and Youth (MCCY) has appointed Ogilvy & Mather Singapore as its agency for the conceptualisation, development and implementation of an integrated digital communications plan.
This concludes a recent tender, which saw agencies such as Group M, Havas Worldwide, KRDS Digital and XM Asia Pacific vying for the account. According to Gebiz, the account size is worth SG$2,499,098 and for a period of three years.
The plan is to strengthen the Singapore spirit and connection to Singapore. The appointed agency will undertake consultancy services, public relations as well as handle advertising and graphics. it will be responsible for conceptualising and driving integrated digital communications.
“We are happy to partner O&M to continue inspiring the Singapore spirit, and engaging our citizens in making Singapore home. O&M has demonstrated creative insights, digital expertise and a good understanding of our objectives,” said Tangie Kay, deputy director, Marcomms, Resilience Division, MCCY.
Since its inception in 2012, MCCY has been actively engaging and inspiring Singaporeans through the arts and sports, strengthening community bonds, and promoting volunteerism and philanthropy.
Chris Riley, group chairman, Ogilvy & Mather Singapore, said: “We are proud to be working with MCCY to champion the values and beliefs that define and unite Singapore as a nation. We embarked on this journey with MCCY three years ago with the SG50 thematic campaigns as the creative agency of record, and look forward to fresh ways of connecting with Singaporeans through engaging digital content and platforms.”
Ogilvy was first appointed in 2013 as the creative agency on record to conceptualise, develop and implement integrated thematic campaigns for SG50.