McCann Worldgroup China has appointed Sheena Jeng as chief creative officer, based in Shanghai. In her new role, Jeng will be responsible to drive the agency’s expanding business, and to unite and enhance MWG China's creative offerings across all disciplines and clients.
Previously with Publicis, Jeng has over 20 years of experience in the Greater China region, building strong business partnerships with clients such as Tencent, Buick, L’Oréal, Citibank, P&G, Unilever, J&J, Coca-Cola, Fidelity, Avon, Sanofi, Philips, and Nestle. Her work has garnered recognition from major national and international shows including, Cannes, D&AD, One Show, Spikes, Epica, New York Festival, AdFest and the China 4A and Long-Xi awards.
Jeng also served as vice chairman of the Association of Accredited Advertising Agencies of China and vice chairman of China’s Advertising Association of Commerce.
Charles Cadell, president of McCann Worldgroup Asia Pacific, commented: “As the world’s second largest advertising market, continued success in China is key to McCann, so I am delighted to welcome a creative of Sheena’s calibre to the team.”