McCann Worldgroup Asia Pacific appoints CMO

McCann Worldgroup Asia Pacific has appointed Jessica Davey, previously global client director, Geometry Global as chief marketing officer. Davey replaces Richard Newman who held the role for over four years.Based out of London for four years with Geometry Global, Davey was responsible for creating multi-market communication solutions for both global and European clients, including: Coca-Cola, Unilever, Philips, Heineken and Mondelez.  Prior to Davey’s role with Geometry Global,  she held senior management roles at Ogilvy London and Ogilvy Asia, where she was based out of the Singapore agency for four years.Charles Cadell, McCann Worldgroup Asia Pacific president said: “Davey has significant Asia experience having worked in China, Hong Kong and Singapore. Her passion and drive, combined with her extensive experience to deliver impactful integrated creative marketing solutions for multi-national brands is impressive.”Davey said: " As a region, Asia still has a lot of growth opportunity both in creative excellence and in scale. The winners will be those agencies developing great brand ideas that can be activated with local insight, across channels. McCann is uniquely positioned in that regard and I am really enthusiastic about the next stage of its growth in the region."