Ellen Hou, chief strategic architect and culture officer of McCann Worldgroup Greater China, has been handed a new title of group managing director of McCann Worldgroup Shanghai, effective immediately.
The appointment comes three months after Stephen Mui joined the network as chief integrated creative officer for McCann Shanghai.
Additional responsibilities will include working closer with the Shanghai management committee group to lead initiatives and driving integration and business development.
Jesse Lin, Greater China CEO of McCann Worldgroup, said this appointment reflects its focus and commitment towards integration in this critical and dynamic market.
"With the rapid pace of change we're witnessing, we believe Ellen is the perfect person to influence and lead our ambitious plans around integration across all disciplines."