McCann Shanghai bags VARTA creative business

VARTA, a brand under the largest automotive battery manufacture Johnson Controls Power Solutions, has appointed McCann Shanghai as its creative agency.The agency will be responsible for the brand’s business development strategy and integrated marketing solutions in China, in order to raise VARTA’s brand awareness and consolidate its leading position in China’s automotive battery market through branding campaigns.“With the continuous support of the Chinese government, energy-efficient and environment-friendly automobiles have become mainstream in China,” said Lawrence Li, head of VARTA business of McCann Shanghai.“As the core of the future fuel and energy-saving vehicles, the growth of the automotive battery market is accelerating, posing bigger challenges to brand communications.”“We are honoured to work with VARTA and look forward to bringing the most reliable partner to more automotive brands and Chinese consumers.”