McCann Guangzhou names executive creative director

McCann Worldgroup China has appointed Lesley Tse as executive creative director of McCann Guangzhou, effective immediately.

Reporting to McCann Worldgroup Guangzhou’s managing director Anthony Yeung, Tse will oversee the creative output and drive creative innovations for the agency’s clients, which include Darlie, Cathay Pacific, China Telecom, Airmate Home Appliances and Kingold Property.

Yeung commented that strengthening capabilities is a key to stay ahead of the industry and drive growth for clients.

"Lesley’s cross discipline experience, combined with her passion will elevate our creative offering that will produce positive business results for our clients. We look forward to welcoming Lesley to the Network."

Originally from Hong Kong, Tse has over 20 years experience in the industry, gaining experience at international networks including Saatchi & Saatchi and Ogilvy & Mather.

Tse joins McCann from Saatchi & Saatchi where she was most recently group creative director, working across P&G’s portfolio of brands including Crest, Ariel and Whisper.

Tse  said, "I am excited to begin working with our clients’ brand and teams to drive integrated creative offering further. It’s a very exciting time to be joining McCann."