The Source Asia will be a "one-stop" qualitative/quantitative research agency in town, where clients can obtain the view of their customers. The agency will be independently run under the M&C Saatchi Group based in London. The branch in Kuala Lumpur will serve the needs of the Malaysian clients, as well as the Southeast Asia region.
By utilising both traditional and innovative research methodologies, the agency processes facts and figures into digestible, graphically-appealing charts. A team of in-house designers and art directors will turn the research findings into eye-catching infographics. With better understanding of consumer insights presented through graphics, clients will be able to "understand and act upon them effectively".
The Source Asia will be headed by managing partner Dan Harrow, who previously held market research positions in cities such as Berlin, Sydney, and London. His expertise in international research spans 16 countries, including US, Italy, Brazil, and China.
The second practice is an all-rounded audio-visual hub called "Watermelon Productions". It will house a team of film directors, editors, content creators, vloggers and producers. Specialising in productions that require quick turnarounds, while providing services at competitive rates, Watermelon is set to inject added-values for clients with a myriad of needs and from all industries.
On top of disrupting the industry with its unconventional creative process, Watermelon looks to share the M&C Saatchi Group’s mission of giving back to the industry by representing young directors and recruiting fresh graduates from design schools to nurture young talents who are starting out in the advertising industry. Watermelon Productions is slated to open in April 2019.
“As part of our 15th year anniversary, we have launched two new exciting ventures as our goal is to constantly evolve. The Source will be the first in Asia and we’re proud that Malaysia will be its launchpad into this market. Meanwhile, we envisioned Watermelon, the first of its kind, as a hub to represent and connect fresh young talents with established brands," Datin Sri Lara Hussein (pictured), CEO & founding partner of M&C Saatchi Malaysia said.
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