M&C Saatchi launches mobile agency in Asia

M&C Saatchi has launched its specialist mobile media agency in Asia Pacific, led by mobile veteran Chris Steedman(pictured).

Steedman heads the team based in Singapore, from where he will service the entire APAC region, specifically working with existing clients in the Japan, South Korea, China, South East Asia, India, and Australian markets.

Recent new wins in the region for M&C Saatchi Mobile are Skype and ZALORA.

A founding executive of M&C Saatchi Mobile in London in 2008, Steedman was instrumental in the expansion of the business to a global offering with offices in Los Angeles, New York, San Francisco, Cape Town, and Sydney.

M&C Saatchi Mobile’s capabilities include mobile and digital media strategy; planning and buying; creative, branding and rich media; App SEO; search and social.

“Asia is a crucial piece of our global jigsaw and it’s great to have it in place.” Steedman said.

“Many agencies pay lip service to offering mobile media but in reality it’s a bolt-on to their core competency. We are mobile media specialists who have lived and breathed the space since before the first smart phone rolled off the production line,” Steedman said.

M&C Saatchi has offices in Singapore, Kuala Lumpur, Shanghai, Tokyo and New Delhi servicing some of the largest brands in the region.

M&C Saatchi Asia CEO Chris Jacques said:“The arrival of M&C Saatchi Mobile in our region is extremely exciting. It’s a business unrivalled anywhere in the world for its mobile IP, smarts and experience. We’re thrilled to be able to both leverage this for our clients and provide network support to enable Chris and his team to provide their expertise to other brands wanting to grow via the media device people have on them 24/7.”