M&C Saatchi launches in Indonesia, brings on board Anish Daryani

M&C Saatchi has launched in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Indonesia will complement the existing operations in Malaysia and Singapore.

The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, public relations and influencer marketing, sports and entertainment marketing, sponsorships, shopper marketing and retail innovations, among others.

Former Phibious Indonesia lead Anish Daryani has been appointed to spearhead the launch in Indonesia. Daryani has 15 years of advertising experience in India, Kenya, Nigeria, Vietnam and Indonesia. He has been working in Indonesia for the past two years. He will manage the M&C Saatchi Indonesia operations as founding partner and president director. Other founding members of the agency in Indonesia include Dami Sidharta (executive creative director) and Elki Hendria (executive planning director).

Sidharta comes with over a decade of experience in advertising. He looks at himself as a “people-based creative”, drawing his creative inspiration from the lives of people around him. He has helped nurture brands like Telkomsel, Samsung, Gudang Garam, Pocari Sweat, Panasonic, Yamaha and Indonesia Tourism Board, among others. His campaign ‘Gudang Garam Rumahku Indonesiaku’ was recognised as the best commercial by the Ministry of Culture and Tourism of Indonesia.

Hendria  also comes with over a decade of experience as a communications strategist. He likes calling himself a “creative strategist” and believes that strategy isn’t strategy if it doesn’t complement creativity. Elki has helped contribute towards many business wins and leverage brands such as Indofood Frito Lay, AirAsia, Gudang Garam, The Body Shop.  Among his conquests are also awards at Campaign Asia 2016 & 2017 and some Indonesia Marketing media awards back in 2014-2015.

Daryani said: “Indonesia is a stable economy that has performed consistently over the past several years. With indigenous home-grown businesses driving the economy, this was just the right time for M&C Saatchi to launch in Indonesia."

He added that marketing services are becoming more complicated. Which is why the agency set up business - To simplify Brand Building in a Digital Age. This is also in sync with its core principle - Brutal Simplicity of Thought.

"In an era where clients are forced to work with separate brand and digital agencies, our value proposition is Digital Brand Marketing, where clients can get integrated specialisations under one roof - saving them valuable time and money, as well as leading to more effective solutions. The model we are creating for Indonesia is what I believe every other agency will want to be,”  he said.

He further added that along with M&C Saatchi, other specialist brands from the network will also be launched. These include LIDA, the CRM and big data analytics agency; M&C Saatchi Mobile, the specialist mobile ad performance and services agency; and Bohemia, the specialist performance marketing agency which was acquired by M&C Saatchi in Australia.

Moray McLennan, global CEO, M&C Saatchi, said: “Our strategy is simple, find top talent in key markets and give it the freedom, responsibility and backing to flourish. Brutal Simplicity of Thought and an entrepreneurial spirit have been the key to M&C Saatchi outperforming the market. They are what clients both want and need."

He added: "It was relatively easy to identify Indonesia as a key market, it was more challenging to find the right talent.  Anish we wish you and your colleagues all the best.”

Richard Morewood, Asia CEO, M&C Saatchi commented: “We are very proud to now have presence in Southeast Asia’s largest market. This expands our footprint in Asia where we’ve successfully launched in Singapore, India, China and Malaysia. With our entrepreneurial style of operations, and finding a suitable partner in Anish Daryani, who has proven track record in Indonesia, we’re confident of winning big in this market.”