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M&C Saatchi appointed for KLIA2 launch

Malaysia Airports Holdings Berhad (MAHB) has appointed M&C Saatchi Malaysia as its agency-of-record to launch Malaysia’s new terminal, KLIA2, for low cost carriers.

M&C Saatchi is commissioned to produce the creative campaign develop the KLIA2 brand and support it as it starts operations.

“We are very thrilled to be working with MAHB,” said Lara Hussein, managing director of M&C Saatchi Malaysia. “Low cost carrier travel will be booming over the next decade and klia2 will be in the thick of it as the region’s leading terminal. As 2014 is a Visit Malaysia Year, the agency is proud to be working with a client that’s built a tourism landmark for the country.”

M&C Saatchi developed a campaign focused on the number “2” as a way to introduce the new terminal to Malaysians. This followed a closed door pitch.

The contact period for the account is one year.

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