MBS takes spotlight as BTS member names it his special spot in Google Street Galleries campaign

Jimin from K-pop boyband BTS has picked Singapore's Marina Bay Sands as his special spot in a collaborative campaign with Google Arts & Culture. Titled BTS x Street Galleries, the campaign takes fans on a Street View tour of cities and buildings that hold special memories for the band. Google said in a blog post. The buildings and streets are also superimposed with pictures of the group and artwork pieces. Jimin said in the virtual campaign, "I remember our Love Yourself concert (2019) in Singapore like it was just yesterday. Speaking of loving oneself, I have been on a journey of self-love and acceptance in the past few years. Let me take you on this journey with some artworks that remind me of who I am."

Locations picked by other members include Namdaemun in Seoul, Allianz Parque in Sao Paulo, Dolby Theater in Los Angeles, the United Nations Headquarters in New York, Tower Bridge in London and Cheonggu Building in Seoul. Fans can also create their own Street Gallery using artworks curated by the band, as well as exclusive photographs and creations by the members. "It’s also an opportunity for fans to personalise their relationship with the band, their favorite art, and the places that have meant so much in the BTS story," Google said. 

Adding on to the celebrations, fans can simply search for BTS on google and click on the purple heart. Users' screens will then be filled with purple balloons, with some containing special messages from the members themselves. BTS also launched a video featuring a compilation of #MyBTStory shorts, where fans shared some of their favorite BTS memories from the past nine years. 

Separately, The Walt Disney Company Asia Pacific brought BTS on to Disney’s streaming services following a partnership with global entertainment lifestyle platform HYBE (rebranded from Big Hit Entertainment in March 2021). In total, the agreement includes global distribution of five major content titles from HYBE. This strategic collaboration allows Disney to introduce a series of new titles from HYBE over the next few years, as the entertainment platform continues to produce high-quality content based on its music and artists IPs.

Jessica Kam-Engle, APAC head of content, The Walt Disney Company said then that the collaboration represents Disney’s creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. “We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service,” Kam-Engle said. “We are thrilled to be collaborating with HYBE to showcase their original content created with powerful artist IP on our global streaming services including Disney+.”

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