Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Maybelline deletes tweet polling followers if it should stay on Snapchat

share on

Maybelline has deleted a tweet on its Twitter page which saw it asking its followers whether or not it should continue its presence on Snapchat. According to the now deleted screenshots seen by Marketing, the beauty brand admitted that views on its Snapchat have “dropped dramatically”.It added that it was unsure whether or not it should continue on the platform. This was followed by a poll on whether or not it should stay or should it go. According to netizen screenshots, the poll garnered over 4,000 responses, with 81% of participants voting “No, I like [Instagram] Stories”.Wow, @Maybelline deleted its tweet that publicly pondered quitting Snapchat for Instagram. think $Snap reached out in a panic?? (screenshot via @MattNavarra)— Daniel Roberts (@readDanwrite) February 23, 2018Reactions to the move online were swift, with screenshots of the poll emerging from users which also made references to the recent redesign that put off many users. Jokes were also made with Maybelline’s “Maybe it’s Maybelline” tagline.Maybe $SNAP is deadMaybe it's Maybeline— Keith Reynolds (@subtleBreaker) February 22, 2018lol maybelline deleted the tweet. sounds like someone got a call from their Snapchat sales rep.— dan seifert (@dcseifert) February 23, 2018The move follows that of renowned reality TV star Kylie Jenner who posted on her Twitter asking her followers if anyone was still using the platform. According to Bloomberg, what ensued was a 6.1% drop in shares for Snap, wiping out US$1.3 billion in market value. still love you tho snap ... my first love— Kylie Jenner (@KylieJenner) February 21, 2018Marketing has reached out to Maybelline and Snap for comment.Most recently, Snapchat finally responded to user outcry over its redesign, which copped backlash from its users following a major overhaul to its user interface. Plans for the new layout first emerged last year, with the intention to separate the social from the media. It also follows one year after the launch of Instagram Stories and slowing Snapchat user growth.Snapchat has also recently introduced new analytics for Snapchat creators globally to help creators build their presence on Snapchat’s Discover page. The analytics extends to its creators who are on its Official Stories function, along with additional creators who have cultivated a large audience on Snapchat.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window