HISTORY and Maybank have collaborated in a communications campaign to highlight the bank's latest products and enhanced services throughout the region.
From September 2012, HISTORY viewers will see vignettes put together by the channel, showcasing Maybank's various products, from its Visa Infinite credit card to customised business banking solutions.
"This collaboration demonstrates yet again how HISTORY works closely with its partners to deliver creative bespoke solutions in order to meet their campaign objectives,” said Charles Less (pictured), head of advertising sales for AETN All Asia Networks.
Lim Hong Tat, deputy president & head, community financial services, Maybank said it is leveraging on the HISTORY platform to match the demographics of its customers with its viewers and to reach out to a larger customer base.
"Our strong presence in the region complements their high ratings, so this mutually beneficial partnership will provide a better reach and capabilities to a large group of viewers," he added.
Entitled Inside Deal , the vignettes will be hosted by Malaysian TV presenter Ben Ibrahim.