Maybank's "MYStories Raya 2018" campaign showcases the power of humanity across ASEAN and is an extension of the bank's "MYStories", which was introduced for last year's Merdeka celebrations. "MYStories" depicted the sacrifices of selected individuals in the police and armed forces.
"MYStories Raya 2018" highlights Mangku Sitepoe from Indonesia and Zurianty Sudin from Malaysia who have dedicated their lives by helping communities in need especially during trying times. Their humanitarian journeys were brought to life through two videos.
Both individuals reflect values that are similar to Maybank's mission of humanising financial services. Also, their work has positively impacted the community they operate in as they were the first in line to lend a helping hand; be it to offer free medical treatments or providing shelters during the floods, the press statement added.
Mangku Sitepoe (pictured) is a certified veterinarian and a general practitioner who started out as a veterinarian, was shocked when the villagers frequently visited him seeking for medical advice. This prompted him to further his education to become a certified general practitioner in efforts to serve the community better. Meanwhile, Zurianty Sudin was inspired by her mother to be kind and helpful to people in need. Despite struggling to put food on the table herself, her mother always welcomed relatives to their home when they needed a place to stay.
A+M has reached out to Maybank for additional information.
Check out the videos here: