Maybank and Petron jump on superhero hype with MARVEL run sponsorship

Maybank and Petron have jumped on board as the title and key sponsors respectively for MARVEL RUN Malaysia 2019 in September organised by ESPRIMOMUSE. The run aims to unite all Marvel fans in Malaysia to celebrate their favourite Marvel super heroes and stories. Other sponsors for the run include Giant, Cold Storage, Dutch Lady and Klook.

In a statement to A+M,ESPRIMOMUSE’s spokesperson said it will run a fully integrated social and above the line marketing plan from May until September, with the objective of creating maximum awareness, buzz and excitement. Meanwhile, Maybank is also offering a 10% off registration fees for early bird and normal registrations.

“This is our debut project in Southeast Asia and we are very optimistic about its success. In fact, more than 50% of registration slots have already been filled up,” the spokesperson added.

ESPRIMOMUSE is a joint venture between Singapore-based Esprimo and MUSE Group Asia (Malaysia). Both companies have experience in conceptualising and organising mass running events. Esprimo, in particular, has organised runs such as STAR WARS™ RUN 2017 and 2018, STAR WARS™ DAY: MAY THE 4th BE WITH YOU Festival 2017 and 2018, POSB Passion Run for Kids, Income Eco Run, Run for Hope, New Balance Run on and SHAPE Run.