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Maxus China promotes Leon Chen as chief operating officer

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Maxus China has promoted vice president Leon Chen (pictured) to chief operating officer with immediate effect. Chen will focus on strengthening Maxus China’s core competence on media planning by in-depth data mining and new divisions notably PLAY to provide total solution to client from strategy to implementation. Besides, he will build a better eco-system on trading and streamline internal process within Maxus China.With this appointment, Chen will be taking charge of functions including data effectiveness, communication planning, play & content, and trading.“Leon has been leading the team to reach double digit growth every year since he joined us in 2011 and is highly recognized by clients. We are very pleased to have such a leader taking us to the next level. ” said Annie Hsiao, president of Maxus China.Maxus China launched just last month PLAY – a content creative division echoing increasing demand from marketers for centralised planning and strategy executed across all touch points.

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