Malaysia - Maxman.tv and Catcha Digital have forged an agreement to make the former's content available on web portal MSN Malaysia to capture a wider audience.
Selected shows from Maxman.tv's library are now available on MSN Malaysia and can be viewed through Video on Demand (VoD). This includes movies, series, behind-the-scenes footage and exclusive trailers.
"We fit into MSN Malaysia's profile of news, lifestyle and entertainment content. This collaboration will expand our viewership and demographic," said Ahmad Izmir (pictured right), CEO of IZI Media Group, parent company of Maxman.tv.
"Advertisers will also have an even wider demographic-the MSN Malaysia viewers-that can be targeted through our channel," he added.
Maxman.tv content will be featured within various areas of MSN Malaysia to help promote the content amongst MSN Malaysia's audience and in an environment created specifically to host Maxman.tv's content.
These areas include MSN Malaysia Locker Room, MSN Malaysia Sports, MSN Malaysia Motoring, as well as its home page.
With the service already live, users need to access the ‘videos' tab on MSN Malaysia's homepage, and access Maxman.tv's content through another tab.
The access to content is free for users, with the company generating revenue through advertising.
Both IZI Media Group and Catcha Digital are working together to execute a mix of traditional and online marketing initiatives with on ground activities to promote both platforms.