Maxis reaches out to underprivileged this Deepavali

As a part of it "Light a life" campaign, this Deepavali, Maxis has launched a microsite which features an interactive dual-story film to help raise awareness about underprivileged youth.

The film explains how four out of 10 underprivileged youths fall prey to crime and violence. With just a touch of the screen, viewers will be able to switch to a parallel storyline that holds a more promising ending.

“Following our #MySecondChance campaign last year, we are once again working with MySkills Foundation. We are empowering Malaysians through a creative digital platform to make a difference through donation and volunteerism,” said Dushyan Vaithiyanathan, Maxis’ head of consumer business.

“By partnering with Maxis on their campaign, MySkills Foundation is able to reach more youths, to make their tomorrow a better day,” said S Pasupathi, director of MySkills Foundation.

In the past, Maxis, to celebrate Merdeka and Malaysia Day, worked with YouTube and multiple homegrown award-winning storytellers to create Maxis Rojak 360°.

The project was a celebration of the country’s colourful diversity – highlighting uniqueness of local dialects, celebrating little-known cultural traditions, and showcasing the beauty of different corners of Malaysia. It invites audience to move their phones around in all directions to “See Malaysia from all angles”.