



Maxis looks to help business deploy industrial IoT applications
share on
Internet service provider Maxis has launched the first commercial Narrowband-Internet of Things (NB-IoT) service in Malaysia, activating it in selected areas within key IoT market centres such as Cyberjaya, Penang, Kuching, Putrajaya, Johor Bahru, and KLCC. Maxis will also offer solutions and promote the development of the local ecosystem through the sharing of global practices and curation of in-breed solutions. Businesses will now be able to deploy industrial IoT applications to form new data streams, enabling actionable insights by connecting simple devices such as sensors. According to a press release, Maxis will be leveraging its existing collaboration with telecommunications company Vodafone by having access to its global experience in NB-IoT deployment across multiple countries. Vodafone will also support Maxis through the sharing of knowledge and access to its technology and network. NB-IoT, a dedicated network for IoT technology, brings 5G-like capabilities for lower bandwidth applications, and has the ability to support millions of connected things which consumes very low power. The technology will power up big data and enable advanced data analytics to help make decisions in areas such as potential cost savings, improved efficiency, and new business opportunities. To accelerate adoption of NB-IoT, Maxis set up its IoT Innovation Lab in 2018 to act as a bridge between Maxis’ customers and device manufacturers, as well as solutions providers. The lab is used as an experiential showcase for Maxis’ customers to see demonstrations of fully tested NB-IoT solutions. Maxis will also assist in the acceleration of NB-IoT adoption through device and solution certification, according to the company. Maxis NB-IoT is currently being piloted in several industries for multiple use cases that will enable improved efficiency such as smart metering and environmental monitoring. There are also solutions in Maxis IoT Innovation Lab that include smart lighting, parking monitoring, smoke alarms and more. They have the potential to open up new possibilities for key stakeholders such as government, state councils and Malaysian businesses in the areas of agriculture, utilities and Smart Cities. “There is an immense amount of opportunities for NB-IoT especially around big data analytics and in enabling real life use cases. The launch will encourage the development of an ecosystem of partners, developers and customers that will offer even more opportunities for enterprises, to better manage and optimise its assets, environment, energy usage, and the safety of its people, and to unlock the potential for the delivery of new services in the Malaysian market. This is a significant step for us as it sets the standards in the deployment of IoT solutions,” said Paul McManus (pictured), head of enterprise, Maxis. Read also: Maxis marketer Tai Kam Leong on navigating media proliferation Maxis puts consumers to the test this CNY with live trivia game Astro and Maxis partner up to help Sulawesi victims Maxis shows support for the conservation of endangered animals in Malaysia
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window