Maxis has stepped into the metaverse with its Maxis Centre Decentraland. While still in its preliminary stages, Maxis in metaverse aims to provide a unique destination for an immersive experience with highly engaging, relevant and rewarding interactions. The initiative was rolled out in less than four months in collaboration with the agency Virtual X.
As part of this exploratory phase, the telco has unveiled a virtual telco store in the Maxis Centre Decentraland, a connected retail experience on the metaverse that aims to benefit customers with specific offerings. Users will be able to shop for Maxis’ products and services using the latest 3D technology, view and get ideas on how they can transform their homes with Maxis’ home devices powered by Maxis Fibre, and even purchase collectible NFTs through collaboration with Malaysian artists. Additionally, there is a Hotlink wall and #BikinSampaiJadi content for customers to enjoy. Customers will also have access to digital care via QR codes.
Through the platform, Maxis provides a glimpse into the possibilities of what the future may look like from multiple perspectives – from essential services, customer engagement, enterprise solutions showcase, gaming, attracting talent, immersive education and building an ecosystem of partnerships with multi-industry verticals.
This push is in line with its Rangkaian Kita Rangkaian Malaysia (RKRM) campaign to serve all Malaysians in every way possible and at all times. RKRM is the reinforcement and deepening of Maxis’ "Always Be Ahead" brand purpose, driven by its evolution from a mobile telecommunications provider into a connectivity and digital solutions expert that offers solutions for every segment.
While Maxis did not comment on the monetary investment, the telco told A+M that this is the first step to a longer journey as it continues to serve, be present, and available to all its customers in Malaysia using the best of technologies.
"Our focus here is to offer our customers a glimpse into the possibilities of what the future may look like from multiple perspectives, through the platform. We are unable to share any specific numbers at this juncture; suffice to say, our commitment to Malaysians and the corresponding investments in customer experience initiatives remain very strong," the telco said.
As Decentraland is at its infancy stage, Maxis plans to test, learn and retest again. It is also currently in an exploratory phase for Maxis in metaverse, to test and learn before it enters the second phase.
Patrick Er, Maxis’ chief sales and service officer, said the metaverse mirrors its brand purpose and the telco's "What's Possible" core value as it expands minds to the possibilities of what it can do in the digital future to continue serving its customers in the best possible way. "This is just the beginning of an exciting digital journey and we look forward to more to come on this platform, so keep watching this space!” said Patrick Er, Maxis’ chief sales and service officer," he added.
According to a 2022 survey by Pew Research Center and Elon University’s Imagining the Internet Center, 54% of business leaders and tech innovators said the metaverse will be a much more refined and fully-immersive, well-functioning aspect of daily life for half a billion or more people globally by 2040. By 2040, far more people are also expected to find the metaverse useful enough to access it daily compared to today, the survey found.
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