Mattel has been awarded worldwide master toy licensee for Jurassic World beginning in July 2017. Previously, rival toy maker Hasbro held the rights.
Under the terms of the deal, Mattel will design, produce and bring to market a wide variety of toys and consumer products inspired by the franchise and its multiple feature films, including the highly-anticipated next film, set for release in 2018.
Mattel’s license rights include a wide variety of products, including action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. Mattel and NBCUniversal will begin to design and develop new lines immediately, with initial products hitting shelves in early 2018.
“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide. The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play,” said Vince Klaseus, president, NBCUniversal brand development.
He added today, Jurassic World is more than a blockbuster film, it is a brand that has been reaching consumers for more than twenty years on everything from video games, toys and apparel, to theme park attractions and live events.
“Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms,” he added.
“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s chairman and CEO.
“Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”