Mattel has unveiled three dolls for its new "Inspiring Women" Barbie doll line series containing educational information about the contributions each women made to society and their respective fields.
The first three women featured in the series are Amelia Earhart, the first female aviator to fly across the Atlantic Ocean; Frida Kahlo, an artist who gained recognition for her unique style and perspective; and Katherine Johnson, a pioneer in Mathematics who joined a pool of women hired by NASA to work as "human computers".
The company also aims to spark global call-to-action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media. Additionally, in a bid to ignite a conversation around the importance of positive role models, Mattel is also honouring 17 historical and modern-day role models worldwide.
Among the list of women, who come from diverse backgrounds and fields, are Australian conservationist Bindi Irwin, American filmmaker Patty Jenkins, American snowboarding champion Chloe Kim, Chinese actress Xiaotong Guan and Chinese prima ballerina Yuan Tan. View them here:
"As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women's Day because we know that you can't be what you can't see. Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything," Lisa McKnight, SVP and general manager, Barbie, said.