Mata Angin beefs up operations with 2 senior hires

Mata Angin has brought on board Alfa Aviano (pictured left) and Diandra Budhyarto (pictured right) as creative director and strategic planning director respectively. Both report to CEO Elizabeth Inkan. Apart from leading their respective teams, they will also have the responsibility to shape the agency’s culture according to Mata Angin’s belief in “The Great Way Forward”.

Aviano was previously creative director at The Icon! Creative Services for three years and also worked at dentsu One, Leo Burnett and DDB Indonesia. Meanwhile, Budhyarto was previously business and strategy director at KAVA for a year and also worked at BesokSabtu, M&C Saatchi Indonesia and SKB Spotlight.

Inkan told MARKETING-INTERACTIVE that both individuals have a strong sense of leadership and the eagerness to grow. "I believe they will bring positive energy to inspire the team to create more great works," she added. When asked about the type of talent and skills she plans to hire, Inkan said the individuals should have a progressive and agile mindset. 

"They need to have a hunger for knowledge and the desire to constantly grow. Lastly, they should also be people-oriented and a strong team player," she added. The agency works with several renowned clients including Indosat Ooredoo, BCA, Blibli, Grand Indonesia, and Anteraja.

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