MasterChef Asia makes SEA debut

MasterChef Asia makes its debut on Lifetime across Southeast Asia, Hong Kong, Taiwan and Macau on 3 September.

MasterChef Asia Season One is presented by the Singapore Tourism Board and Knorr, in association with Panasonic, Changi Airport Group, Carlton Hotel Singapore and Air Asia. The home cooks participating in the competition include one contestant each from China, India, Taiwan and Vietnam; two from Indonesia; and three from Malaysia, the Philippines and Singapore.

The first MasterChef Asia winner will receive their very own cookbook, a US$50,000 cash prize, US$10,000 worth of unique leisure experiences in Singapore, US$15,000 of Panasonic home appliances, a paid internship at one of Carlton Hotel Singapore’s restaurants and a one week stay at Hong Kong Disneyland Resort.

“MasterChef Asia is the biggest original production we’ve ever undertaken on Lifetime Asia. Producing one of world’s most successful formats is testament to Lifetime being a leading entertainment destination in Asia […]With the passion for food we have in Asia, we believe audiences will love the show and will no doubt be rooting for their favourite contestants,” Michele Schofield, senior vice president, programming & production, A+E Networks Asia said.

MasterChef is represented internationally by Endemol Shine Group. The show was originally revived as MasterChef Goes Large in 2005 by Shine TV in the UK and is based on a format originally created by Franc Roddam.