MasterCard aims to surprise card holders

MasterCard has launched the “Priceless Surprises” campaign in Singapore by giving unexpected surprises to shoppers who use their MasterCard card during the Great Singapore Sale.

To drum up anticipation for the campaign, MasterCard has roped in a flash mob, a break dancer, a personal magician amongst others to surprises shoppers and burst out from the Priceless Surprises Machine.

Three activations have already taken place at Raffles City, Orchard Central and Resorts World Sentosa. The machine will also be set up in various locations during the Great Singapore Sale.

Here's what it looks like:

MasterCard has been the official card of the the Great Singapore Sale for 11 years.