Mastercard has named Japanese tennis player Naomi Osaka (pictured) as one of its global ambassadors, reflecting the opportunity Mastercard sees in Asia as a region overall, including Japan.
The appointment also comes as Mastercard has steadily built out its sponsorship strategy to ensure that both its ambassadors and partners reflect its global footprint and embody evolving consumer passions and preferences of its growing cardholder base.
Meanwhile, Osaka’s presence as a Mastercard brand ambassador also reinforces the company’s focus on championing women in sports, investing in their professional careers and shining the light on gender inclusion. Mastercard joins the list of brands that Osaka works with such as Shiseido and Nissan.
Raja Rajamannar, chief marketing and communications officer, Mastercard said as Asia’s first world number one player, Osaka is an inspiration not just to her fans in Japan and the region, but to young girls and boys worldwide. “We see our relationship as an opportunity for us to enable her – as a consumer and our brand ambassador – to experience all the security and convenience of our payment products and services,” he added.
Mastercard’s portfolio of sports sponsorships include Roland-Garros, the Australian Open, UEFA Champions League, PGA TOUR, Major League Baseball, Rugby World Cup 2019, The Open Championship, Copa América, and League of Legends eSports among others.