MasterCard makes Singapore priceless

Singapore - MasterCard has doled out another campaign as a part of its global "Priceless Cities" programme, choosing Singapore as the launch market for the Southeast Asia campaign.

The campaign aims to deliver tangible benefits to cardholders without a price while driving the use of MasterCard, wherever they are.

McCann Erickson and Universal McCann were the creative and media agencies for the local campaign.

Titled Priceless Singapore, the local version of the global campaign creates opportunities for cardholders, especially for frequent travellers, to redeem offers such as exclusive dining, travel, entertainment, attractions and retail experiences both at home and abroad.

The campaign that was first released in New York on 4 July 2011 has since reached markets including London, Toronto, Chicago, Beijing and Sydney.

In Singapore, it runs on various media including print, outdoor and digital.

McCann is also the global creative agency of record for the Priceless Cities programme.