Mashable returns to region via Media Prima Digital-Ziff Davis partnership

Mashable has made a comeback in Asia. REV Asia, a wholly-owned subsidiary of Media Prima Digital, has partnered with US-based digital media company Ziff Davis LLC to operate Mashable Southeast Asia for readers in Malaysia, Singapore, Indonesia and the Philippines.

Mashable Southeast Asia will curate and localise the best of its offbeat global content, while adding original content specifically produced for the region. Advertisers that have committed as a launch partner to the new site in Malaysia include Digi Telecommunications.

In December last year, Mashable shuttered its Asia operations, which was based in Singapore back then and comprised of three employees. Its acquisition by Ziff Davis in 2017 resulted in approximately 50 layoffs, media reported

Mashable is a global multi-platform media and entertainment brand. It was founded in 2005 as a technology blog and was acquired by Ziff Davis in 2017 for about US$50 million. A+M has reached out to Media Prima Digital for more information about its marketing strategies for Mashable.

REV Asia's managing director Tze Khay Voon said it is "extremely proud" to have sealed a region-wide partnership with Mashable.

He believes that the addition of Mashable to its existing portfolio of online brands, such as, JUICE and OhBulan, will enable it to capture and capitalise on the continuous growth of the region.

"While the site will continue to carry Mashable’s international content, we are committed to delivering up-to-the-minute, locally-relevant content on developments happening right here in the region, in the style and tone that Mashable’s readership loves," he added.

Meanwhile, Media Prima Digital's CEO Rafiq Razali, said the partnership will further accelerate its digital revenue growth across other key markets in Southeast Asia "The expansion will be one of our key strategies moving forward in expanding internationally across the region," he added.