MAS tipped to appoint marketing veteran for turnaround

Speculation has been rife as the beleaguered Malaysia Airlines (MAS) hunts for its new lead.

Reports have said that it is unlikely that current CEO Ahmad Jauhari Yahya’s term will be extended.

The spotlight has fallen on current CEO of Celcom Axiata, Malaysia’s oldest mobile phone firm, Shazalli Ramly; with Idris Jala, MAS’ former CEO and presently Malaysia’s chief of economic reforms to be its chairman, according to several reports.

According to the Business Times, Ramly is a “favoured choice given his acumen in marketing and corporate branding.”

Before his time at Celcom, Ramly spent 18 years in marketing before joining broadcasting. The BT article also mentioned that in order to fill Ramly’s inexperience in the aviation sector, an ex-MAS veteran would likely take a secondary key post.