Malaysia Airlines has returned as the official airline partner of the CIMB Classic 2012, to be held from 25 to 28 October. MAS has been one of the sponsors for the event since 2010.
MAS will provide premium air transportation for the players and officials involved to fly into and out of Malaysia for this tournament.
Through the sponsorship, the national carrier aims to leverage on the rights and benefits to position its brand growth presence against the front end and corporate air travel market.
Besides the airfare sponsorship, Malaysia Airlines is making its corporate presence at the event venue through several initiatives, including regular mention during the live event broadcast and telecast as well as the hosting of a Malaysia Airlines Hospitality Marquee.
Malaysia Airlines has been a consistent participant in Malaysia’s sports tourism activities by being the official airline for events like The Monsoon Cup and Le Tour de Langkawi.
Malaysia Airlines’ travel arm MASholidays is one of the tour operators of the Malaysia Golf Tourism Association, in support of golf tourism which is one of the Economic Entry Point (EPP) project under the National Key Economic Area of the government’s Economic Transformation Plan.
The national airline has also supported the Malaysian government’s call for corporate assistance to the Malaysian athletes during the Olympics and Paralympic games between July and September this year.